*openmargin dialogue

28th September 2010

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Kindle for the Web: How Amazon will leverage eReader's built-in browsers as a perfect backdoor.

Amazon just introduced Kindle for the Web. The service, which is labeled as ‘in beta’, allows anyone to embed ‘sample chapters’ of the Kindle book into their website.

The name ‘Kindle for the Web’ might suggest we can expect a full-fledged webbased ereader soon, turning any device with a web-browser into an eReader with access to Amazon’s giant eBook catalog. Seeing as most modern eReaders have a built-in browser, this could strengthen Amazon’s market position even more.

Kindle for the Web: http://www.amazon.com/kindlefortheweb

Tags: amazon kindle web ereader
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